After releasing their compilation album Empire Mates State of Mind, EME acts toured the United States. The tour kicked off on 4 July 2012 and ended on 2 September 2012. EME acts performed in several different cities, including Houston, Dallas, Toronto, Vancouver, New York City, Providence, Calgary, Atlanta, Washington DC, and Chicago. Wizkid toured London in 2012 and performed at the HMV Apollo on 4 June 2012. On 12 November 2012, he performed at the BBC Radio 1Xtra Live 02 Academy in Brixton alongside Trey Songz, Tulisa, Kendrick Lamar and Angel. On 17 October 2013, Wizkid performed at the 2013 edition of Felabration, a yearly concert dedicated to the late Fela Kuti. On 2 November 2013, he performed at the Guinness Colorful World of More concert alongside D'banj, Tiwa Savage, P-Square, Davido, Ice Prince, Burna Boy, Olamide and Phyno, among others. The concert took place at the Eko Convention Centre of the Eko Hotels and Suites. On 23 November 2013, Wizkid performed at the Guinness Big Eruption Concert. Wizkid was invited as a special guest for some shows in Tinie Tempah's tour of the UK in 2014. Wizkid joined Chris Brown on his "One Hell of a Nite" world tour in May 2016.
In 2012, Wizkid signed a one-year endorsement deal with Pepsi reportedly worth 350,000 U.S dollars. He travelled to Beirut, Lebanon with Tiwa Savage for a Pepsi commercial shoot. On 28 May 2013, Premium Times reported that Wizkid signed a one-year deal with MTN Nigeria. Moreover, the news source reported that Wizzy's Pepsi contract was renewed for another two years. On 23 October 2013, BellaNaija reported that Wizkid signed an endorsement deal with Guinness for the "Guinness World of More" concert. The concert was held at the Eko Convention Centre of the Eko Hotel and Suites in Victoria Island, Lagos on 3 November 2013. On 18 June 2015, Pulse reported that Wizkid ditched MTN and signed a ₦128 million naira deal with GLO.